OK, people, listen up. If you're going to advertise your product, enunciate the name of the product very clearly. Especially if the name of your product could easily be confused with an expletive. I heard an ad this morning on the radio that took me completely by surprise. I couldn't believe that the guy on the radio just got away with saying Tough....{something}. We'll leave it at that for a minute.
He repeated it three or four times during the ad. This isn't the first time I've heard this ad, by the way, but it is the first time I finally figured out what the heck he was saying.
Apparently Tough Shed is all you ever need for your small-building sheltery needs.
Which has nothing to do with what I thought he said.
Tough Shed really needs to get someone that doesn't say their name so fast, so the words don't run together and it doesn't sound like something it really shouldn't. *snicker*
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Truth be told, I think that the name was probably deliberately chosen to be an "almost but not quite" sort of deal, in order to promote name recognition and, like your radio experience, grab people's attention when they mis-hear it. Makes perfect sense from a marketing standpoint, and it isn't half as sleazy as many of the tactics being employed these days.
ReplyDeleteTough Shed does that on purpose to get your attention. It's their advertising strategy. You never will forget them, will you?
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